When it comes to promoting media products and services online, there’s no more effective method than by creating an awe-inspiring video to really captivate the masses. With over 3 billion people now relying on the internet for all of their browsing habits, and just over half of this amount turning to platforms like YouTube to watch videos that interest them the most; the potential to advertise with a short clip can be very rewarding indeed.
There are two main ways to create these types of videos. The first is via a free video maker tool – usually in the form of a website. The second is to spend thousands of dollars hiring a professional video production team. Although both boast their own pros and cons, one in particular does appear to outshine the other and here’s a closer look at why.